Customer Retention Analytics – A Three-fold Approach
Industry:
Corporate Services
Region:
USA
Technology:
Data Science
The Business Challenge
Our client, a leading corporate services provider in America, specializes in offering a comprehensive range of services including entity formation, statutory compliance, and more to Fortune 500 companies. As the customer grows, they tend to have regular and generalized customer marketing strategies which lack personalization of customer needs and in turn leads to less conversion or high attrition.
The Solution
- Developed a ML model which put the customers into 11 clusters based on their Recency, Frequency and Monetary value.
- Used NLP techniques to find out the negative sentiments from the customers emails.
The Benefits
- Improved Customer Retention.
- Better Scalability and Reusability.
